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Michele Gilfoil, Founder — harvesting Sugar Kelp from the cold Atlantic waters of Maine. Every product starts here.

Why Seaweed Works for Your Skin

Seaweed-Powered Radiance with WildSea™

Deeply Hydrates

Fucoidan and natural polysaccharides naturally found in seaweed help lock in moisture - given your skin a natural glow.

Soothes and Calms

Natural compounds from cold Atlantic Maine seaweed leave skin feeling calm and refreshed — even after exposure to wind, sun, and salt air.

Radiant glow

Seaweed is packed with natural minerals and antioxidants from the Maine Ocean— leaving skin with a healthy-looking, luminous glow.

Harvested from Maine's Wild Atlantic Coast

"I grew up swimming off the Maine coast, never imagining the seaweed brushing past my legs was one of nature's most powerful skincare ingredients. After a career on Wall Street I came home to Maine — and spent years learning what Sugar Kelp and Rockweed could do for skin. I wanted skincare without toxic ingredients, synthetic fragrance, or false promises. So I started making it myself, by hand, in small batches in Westbrook, using hand-harvested Maine seaweed."